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  The Benefits of Social Media Marketing Social media marketing is becoming more and more of an integral part of many companies’ overall marketing strategy. It isn’t just the younger generation that’s on social media sites anymore; you can find people of all ages using these platforms to stay connected with friends, family, businesses, and more. This doesn’t mean that it will work well for your business, though. Here are some benefits of incorporating social media marketing into your overall marketing strategy so you can see if it’s right for you and your company. Effectiveness A study recently reported that companies who run social media marketing campaigns see, on average, a 23% jump in sales. In comparison, they only saw a 2% increase for those without an online presence. The same report also showed that 60% of consumers consult their friends and followers on social media before buying a product or service, which goes to show just how powerful social media can be for advertising pu

  Target Ad: How to Effectively Reach Your Target Market Knowing how to reach your target market effectively by target ad can make or break your business. If you try to market to the wrong audience, your marketing budget will be wasted and you won’t have as much success as you’d like. But if you find the right audience and start targeting them with your ad campaigns, you could see your business boom within months! Here are some tips on how to find and get in front of your target market with digital marketing techniques and ads. What is a Target ad? A target ad is a form of paid advertisement. Target ads are common in print media, such as newspapers and magazines, and digital media, like blogs and social networks. In both instances, advertisers use to target ads to promote their product or service by targeting people with similar characteristics or interests. Most often these ads include a description of a product that is being sold along with information about where it can be purchase